Creative Direction • Music Director • Festival Co-Producer • Project Manager
An annual music + arts festival designed to put a growing city on the map. Spanning more than 10 acres through wooded areas, and utilizing visual artworks as the stages themselves, this annual experience brought together more than 30,000 participants for a truly one-of-a-kind experience.
Our first job was to interview the client to understand scope, business goals, and constraints, after which would need to engage the surrounding communities, cities to understand what opportunities we would discover for bringing something truly exciting to the area and its inhabitants. Ideation would begin soon thereafter, sketching out different possible solutions.
The Opus music and arts festival stands as a testament to the power of creativity and collaboration, achieving resounding success in its mission to create on of the most unique unions of music, arts, and innovation with the surrounding community. The festival not only showcased captivating performances and immersive art experiences but also accomplished the client's goal of attracting new, young professionals to the area. Through strategic programming and targeted marketing efforts, HarmonyFest became a magnet for young professionals and families, contributing to the area's economic growth and vitality. By fostering community engagement and cultural enrichment, the festival left a lasting impact on the region, solidifying its position as a key driver of the local culture, and attracting over 30,000 annual attendees.
