Smells, taste, sight, and sound. We would build a memorable and shareable experience for all the senses

With only 1 week to devise, design, write, and create a centerpiece for this star-studded after-dark event, we got work as we always do; full team analysis, research, and brainstorming sessions. A larger-than-life kaleidoscope concept provided a jump off point to meld brand images and other exciting visuals in a really unique way. Incorporated into a genre-spanning dance party score would the almost percussive sounds that we all relate late night snacking—bags crackling, chips crunching, every speck of Dorito dust getting licked off our fingers, and so on. By the time guests were through, and insane selfies posted, their primed senses were treated with chef-prepared Dorito inspired snacks, beverages, and performances from Lady Gaga and Anderson .Paak.