PROJECT
The Toledo Museum of Art
ROLE

Experience Producer • Concept, Script, and Storyboarding • Original Music + Sound Design • Creative Director

DESCRIPTION

An interactive, multi-room museum exhibition exploring and decoding the power of political advertisements.

THE JOURNEY

A mission of understanding and experimentation yields interesting results that are shared through an immersive and emotional experience

Following our meeting with stakeholders at the Toledo Museum of Art, we would deep-dive into the history and evolution of political persuasion, embodied in the ever-evolving world of marketing and advertising. Many concepts were devised and tested with vollunteers and the museum board themselves. The final concept would be a truly immersive journey through the highs and lows of emotional string pulling that we all experience, whether consciously aware or not..

THE RESULT

A sold-out run for this multi-room experience elicits an emotional response from a large and diverse audience.

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