Music Director • Original Music + Sound Design • Creative Direction
A close collaboration with the visual designer, and company stakeholders to create a bold brand campaign to be broadcast in-store, online, and in advertisements worldwide.
We began by exploring sounds, textures, and musical styles before production even began. We then had a unified vision for what would deliver the impact that the client was expecting. Once that foundation was set, we began producing numerous, short musical experiments and exchanging them back and forth with the visual team. The visual team had great feedback and even music ideas to contribute and the music team lent similar elements to the visuals. The vibe and musical arrangement were built hand-in-hand with the visuals, and the unified vision shows.
The feedback from the public and business stakeholders was overwhelmingly positive and this campaign was renewed multiple times.
